May: Vincent Price Month–Day Ten

In the ’60s, fine art was almost inaccessible to the public, due to prices. Sears decided to give the public an option to purchase art at an affordable price. And to do this, they approached Vincent to tackle this project. From 1962 to 1971, he traveled the world looking for pieces to add to the Sears collection, sometimes even spending his own money to buy them.

The works of art ranged in price from $10 to $3,000. There was also an installment plan for $5 down and $5 a month. Each piece was guaranteed. The program became successful quickly…so quickly that an emergency shipment had to be brought in to cover the walls.

When the program ended in 1971, over 50,000 pieces had gone from the Sears collection and into American homes. Vincent must have been very proud!


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